J.UMP to Advertising – Hyper Local, Regional, and Global

Hyper Local, Regional, and Global Ads on J.UMP

yikezb45TWhy posting your hyper local ad on J.UMP? Why would this be better than the Craigslist? The answers are:

  • Your ad shows up where your ad audience are looking at
  • You know what your ad audience are looking for
  • You know what your ad audience look like

Let’s elaborate:

When the hundreds of thousands J.UMP users – job seekers – explore the map for job opportunities, they are usually zoomed in 3 to 5 kilometer range scrutinizing those labelled job makers, and your advertising beacon marker, if happens to cover the job seekers’ viewing area, will become “alive” and join the list of ads to be displayed.

The J.UMP ads are displayed at various ad playback points/contexts including:

  • All markers’ pop-up info-window ad section
  • Full mode page ad section
  • Lite mode page ad section
  • Forwarding page (to job posting) ad section
  • Forwarding page (to job employer site) ad section
  • Comment listing page
  • “Send Message” page

That is, your ad is with the audience throughout their whole job exploration activity cycle on J.UMP, all main contexts covered.

As job seekers click on job markers to look at the marker pop-up info-window, your slideshow/video ad will appear in the info-window’s ad section if the given job marker is in your advertising beacon’s coverage range.

In addition, with the optional configuration on your ad, you can focus on audience who are looking for particular categories of J.UMP (job) markers. For example, your ad of an upcoming IT exhibition can be configured to deliver to the audience who are exploring the “Information Technology” job markers.

Finally, your ad can also be configured with the option to match target audience demographic profile, such that you know what your ad audience look like beforehand.

Business Account Required

You need a J.UMP Business account for the authorization of creating J.UMP Advertising Beacon marker.  If you’re currently holding a Basic J.UMP account, please see J.UMP to Business Account” for more details of the account upgrade process.

Create J.UMP Advertising Beacon (Marker)

First of all, go to the Marker Creation Panel of the Control Section, set the marker’s privacy to “Shared”, set the marker category to “Advertising Beacon”, and then set the marker’s label text. Make sure that the Finger Pointer gui16  is visible and is at the location where the new Advertising Beacon marker is to be placed, then click “Create Marker” to post the new Advertising Beacon marker on J.UMP map.

gui21

Once the Advertising Beacon marker is posted, switch to the Navigation Panel of the Control Section and select your new Advertising Beacon marker and see the panel refreshed to show:

gui22

You should use the “Edit” function to provide content for the Advertising Beacon marker’s pop-up Info-window display which include:

  • Text (advertising description)
  • URL links
  • Embedded pictures/videos

J.UMP Ad Configuration: Flexible and Powerful

Each J.UMP Advertising Beacon marker can be associated with a slideshow ad or video ad which is configured by using the new “Hyper Local Advertising Configuration” tab/window which is opened by clicking on the gui23 link.  The configuration page looks like the following:

gui28gui29

When opening the ad configuration page you may get a warning about your ad being pending for activation. This is due to the fact that you’re holding a Basic J.UMP account which needs to be upgraded to Business J.UMP account in order to “free up” the ad to be scheduled into any ad playlist. See our posting on “J.UMP to Business Account” for more details of the account upgrade process.

With the ad configuration page, you have the option to fill in the (“Go to this page when this is clicked on “) input box with a URL which leads to the destination page for your audience when they click on the “Details” button beneath the given J.UMP ad playback area. Note that the URL input string MUST start with “http://”.

gui30

The ad configuration (above panel)  includes the followings:

  • Ad Target Audience Gender
  • Ad Target Audience Age Group (from)
  • Ad Target Audience Age Group (to)
  • Ad Associated Marker Categories (i.e. this ad will ONLY appear in the pop-up info-window of markers of these categories)
  • Advertising Beacon Coverage Area (Radius)
  • Ad Playback Priority
  • Ad Playback Duration Time (seconds)

Ad Priority and Advertising Beacon Coverage Area

J.UMP lets ad sponsors choose from the following five ad priorities:

  • Freepriorities
  • Low
  • Medium
  • High
  • Top

J.UMP also lets ad sponsors choose the advertising beacon coverage area with radius range of:

  • 16 km / 10 milesclick_the_globe
  • 32 km / 20 miles
  • 480 km / 300 miles
  • Unlimited (special privilege required)

In addition J.UMP allows the setting of ad play time duration, from 10 seconds up to 5 minutes. Users with special privilege can also set their ad playtime to be Unlimited. scheduling

The J.UMP ad display scheduling heuristic has been designed to emphasize hyper local ad, namely that with all the hyper local ads, regional ads (ads with 70+ miles coverage area radius ), and global ads (ads with Unlimited coverage area) that geographically “cover” a J.UMP user (based on his/her current job map exploration focal point location), the hyper local ads are scheduled earliest among all ads of the same priority, followed by regional and global ads. For example, given a High priority hyper local ad, a High priority regional ad, and a High priority global ad, the hyper local ad is the first one to be shown to the user.

Global Ads

Now consider an ad with the combination of Top priority and Unlimited coverage area. It is essentially a “global reach” ad that all J.UMP users get to see immediately as the first ad displayed at the start of their J.UMP session, regardless where the user may be geographically. If there is only one such “global reach” ad in the J.UMP service, and if it has been configured with Unlimited playtime duration, then we essentially have a “Super Ad” which dominates the ad display of all J.UMP user session, everyone, everywhere, every time, and all the time!

Advertising To Demographic Segments

Of course you can further customize such “global reach” ad (or any hyper local or regional J.UMP ad) with the demographic setting, i.e. the gender and age groups. For example, you can add “Female” and “Age Group from 18 to 40” to the ad configuration such that the given ad will be displayed globally but only to female gender population segment, which is also within the particular age group range.

Such gender/age filter also implies that the ad is targeting only J.UMP users with registered demographic profile. For ads that targets the full audience spectrum, i.e. both the registered J.UMP users and the unregistered J.UMP visitors, both the gender and age group should be set to be “Any” in order to reach all.

J.UMP provides gender filter as: genders

  • Any
  • Female
  • Male

And J.UMP provides age groups as:

  • 10+
  • 14+
  • 18+ age_groups
  • 20+
  • 70+

Slideshow Ads

With the ad configuration page you can add slideshow pictures or video along with an associated pitch line to the frames of the ad one by one. For slideshow ads, with each ad frame the URL of an on-line picture is to be provided. You can open the external site page which contains the picture in a separate window (not tab), and then drag-and-drop the picture into the given frame definition box. With picture drag-and-drop the corresponding ad frame URL is automatically filled when the picture drag-and-drop is successful.  If the drag-and-drop did not work with your browser, then simply fill in the Source URL for each frame one by one, as well their pitch lines, and then click “Save” to save the slideshow ad.

Slideshow ads maintain a 5 second frame transition time, i.e. picture in each frame will be displayed for 5 seconds along with the given frame’s pitch line before advancing to the next frame picture. And to obtain best display effect the ad pictures should be with approximate dimension of 560 (width) by 400 (height).

Following the picture handling, you’d fill in the text for the pitch line for each frame of the given ad, in the input box under each frame box, following the “Pitch#N” title where the N value goes from 1 to 10, i.e. you can have from one to maximum ten (10) picture frames in each slideshow ad. Note that pitch line display is NOT available with J.UMP video ads.

Video Ads

For video ads, you should add (ONLY) a YouTube video to the first frame of the J.UMP ad. You’d first open the YouTube video in a separate window or tab, and click “Share”, then “Embed” and then copy the displayed text of iframe code and paste it in the given J.UMP ad frame’s URL input box. Upon ad playback, the J.UMP ad player will play the video of the first frame only, without advancing to next frames as versus what it does for slideshow ads that contain sequence of picture frames.

Note that pitch line display is NOT available with J.UMP video ads.

gui27

Here’s an example of the src portion of a YouTube video embed code (of the video show above): src=”//www.youtube.com/embed/Cgovv8jWETM”

If you’re to have the embed video automatically start playing once loaded, you’d need to append the string “?autoplay=1″ to the src portion of the code such that the src portion of the auto-playing video embed code becomes: src=”//www.youtube.com/embed/Cgovv8jWETM?autoplay=1”.

Please note that the autoplay setting may not take effect when using mobile devices especially iOS based , e.g. iPhone and iPad.

Also, do think twice that whether you really want to deploy the “autoplay=1” setting, as users may be offended by unexpected playback of audio, especially when the current environment (e.g. shared working space) demands the avoidance of intruding audio.

If The Ad Is Interesting…

… then use these J.UMP ad buttons (beneath the ad display) for your further findings:

  • MAP: Click to move (if applicable) map center to the slideshow’s Advertising Beacon marker, i.e. see the location relevant to the ad
  • Details: Click to open up the ad’s destination page, if defined, to see details relate to the ad subject
  • Next: Click to see next J.UMP ad which targets current scan area with audience profile matching

If you’re configuring a video ad, simply provide the (YouTube) embed code iframe text as the video URL . The current J.UMP implementation supports one video per slideshow.

Upon completion of creating or updating the slideshow ad/video ad, you’d then click the “Save” button to save the content of the ad. The “Delete” button will delete the selected ad, and the previously associated Advertising Beacon marker will now have no slideshow or video ad attached.

If you’re only to clear one single frame of the ad, simply click on the frame and then confirm the execution of actual removal of the given frame.

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