- Your ad shows up where your ad audience are looking at
- You know what your ad audience are looking for
- You know what your ad audience look like
When the hundreds of thousands J.UMP users – job seekers – explore the map for job opportunities, they are zoomed in 3 to 5 kilometer range scrutinizing those labelled job makers, and your ad marker, if happens to be in their scan area, will be there to meet their eyes. Also the slideshow/video associated with your ad marker will go on the playlist at various ad playback points/context, including:
- All markers’ pop-up info-window ad section
- Full mode page ad section
- Lite mode page ad section
- Forwarding page (to job posting) ad section
- Forwarding page (to job employer site) ad section
That is, your ad is where your audience are looking at along the way, throughout their whole job exploration activity cycle on J.UMP, all main contexts covered.
And as job seekers click on job markers to see the marker pop-up info-window, your slideshow/video will appear in the info-window’s ad section if your ad is in the vicinity of the given job marker. In addition, with the optional configuration on your ad, you can focus on audience who are looking for particular categories of J.UMP (job) markers. For example, your ad of an upcoming IT exhibition can be configured to deliver only to the audience who are browsing the “Information Technology” job markers.
Finally, your ad can also be configured with the option to match target audience demographic profile, such that you know what your ad audience look like beforehand.
Business Account Required
You need a J.UMP Business account for the authorization of creating hyper local ad markers. If you’re currently holding a Basic J.UMP account, please see our posting on “J.UMP to Business Account” for more details of the account upgrade process.
Create the Ad Marker
First of go to the Marker Creation Panel of the Control Section, set the marker’s privacy to “Shared”, set the marker category to “Hyperlocal Advertising”, and then set the marker’s label text. Make sure that the Finger Pointer is visible and is at the location where the new marker is to be placed, then click “Create Marker” to post the new ad marker on J.UMP map.
Once the ad marker is posted, switch to the Navigation Panel of the Control Section and select your new ad marker and see the panel refreshed to show:
You should use the “Edit” function to provide materials for the ad marker’s pop-up Info-window content, which can include the mixture of:
- Text such as advertising description
- URL links
- Embedded pictures/videos
Create the Ad Slideshow
Each ad marker can carry an optional ad slideshow which is configured by using the new “Hyper Local Advertising Configuration” tab/window which is opened by clicking on the link. The configuration page looks like:
You may get a warning about your ad slideshows being pending for activation. This is due to that you’re holding a Basic J.UMP account which needs to be upgraded to Business J.UMP account in order to “free up” the ad slideshows to be added to local ad playlists. See our posting on “J.UMP to Business Account” for more details of the account upgrade process.
With the ad slideshow configuration page, you have the option to fill in the (“Go to this page when this is clicked on “) input box with a URL which leads to the destination page for your audience when they click on this ad slideshow of yours.
Next you’d start to add pictures and their associated pitch lines to the slideshow frames one by one. With each frame the URL of an on-line picture is to be provided. You can open the (some other site’s) page which contains the picture in a separate window, and then drag-and-drop the picture into the given frame area. With drag-and-drop approach, the picture URL is automatically filled when the drag-and-drop is successful.
Following the picture handling, you’d fill in the text for the pitch line for this slide, in the input box following the “Pitch#N” title where the N value goes from 1 to 10, i.e. you can have from one to maximum ten picture slides in each slideshow.
The ideal picture dimension is 320 x 240 in order to keep the best viewing effect of the slideshow. If your picture has been indexed by Google, you can go to http://images.google.com and find your picture (e.g. “Thai restaurant 320x”) and do right-click on the picture to “Open image in new tab” and drag and drop the picture from the new tab over to the J.UMP ad slideshow target frame. You will see the Source URL automatically filled in after successful drag-and-drop. And you must finally click the “Save” button to save the updated slideshow content.
If the drag-and-drop did not work with your browser, then simply fill in the Source URL for each frame one by one, as well their pitch lines, and then click “Save” to save the slideshow.
Other than pictures, you can also use YouTube embed video with the slideshow frame. You can copy/paste a YouTube video’s embed code (iframe) into the Source URL box of the first frame in a ad slideshow, fill in the pitch line text, and click “Save” to obtain an ad with single video stream playback. Note that the YouTube embed code is obtained by opening a video on youtube.com and click the “share” link followed by clicking the “Embed” which then displays the iframe code that you’re to copy/paste to your J.UMP ad frame Source URL box.
Here’s an example of the src portion of a YouTube video embed code (of the video show above): src=”//www.youtube.com/embed/Cgovv8jWETM”
Note that if you’re to have the embed video automatically start playing once loaded, you need to append the string “?autoplay=1″ to the src portion of the code such that the src portion of the auto-playing video embed code becomes: src=”//www.youtube.com/embed/Cgovv8jWETM?autoplay=1” Please also note that this autoplay setting may not take effect when using mobile devices especially iOS based , e.g. iPhone and iPad.
J.UMP hyper local ad slideshow is displayed with one to three buttons attached underneath the slideshow picture:
- MAP: Click to move (if applicable) map center to the slideshow’s ad marker
- Details: Click to open up the ad’s destination page, if defined
- Next: Click to see next hyper local ad which targets current scan area with audience profile matching
If you’re defining a slideshow with a single video (e.g. YouTube) display, simply provide the video URL in the same URL input box as for the picture URLs. The current J.UMP implementation supports one video per slideshow.
Upon completion of creating or updating the slideshow/video, you’d then click the “Save” button to save the content of the slideshow. The “Delete” button will delete the given ad slideshow, and the previously associated ad marker will now have no slideshow attached.
If you’re only to clear one single slide in a slideshow, simply click on the slide picture and then confirm the execution of actual removal of the given slide.